Finding Balance Between Unassuming, Brash, and Bold

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Making Waves with Scott McNealy

How does a naturally shy, reserved person become the CEO of a tech giant and take on IBM, Microsoft, and Intel? Scott McNealy explains how he shed his introverted persona to lead Sun Microsystems, relying on bold tactics and sharp, controversial quips to outshine his competitors and grab media attention—all without a big advertising budget.

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